Red Meat Purchase Behaviour Survey

You have been invited to participate in the survey “Red Meat Purchase Behaviour” as part of the project “The Meat of the Matter: Applying Social Marketing to Influence Purchase Behaviour.” The data is being collected for the purposes of a Royal Roads University Masters of Environment and Management Thesis. The purpose of the study is to explore red meat purchase behaviours of Toronto consumers. To participate, you must be 18 years old or older and live in Toronto, ON for the majority of the year. Your participation in this survey will be anonymous and will only take 5 minutes of your time. 


The information obtained from this survey will be kept in strict confidence and stored in an encrypted drive and will only be accessed by the researcher (Christina Schwantes) and thesis supervisor (Jennifer Walinga). The surveys are anonymous and no identifying information will be collected. 


You may at any time refuse to answer a question or withdraw your participation from the study. You can withdraw from the study by closing the survey in your browser, at which point the document will be destroyed and not submitted.  Please note that once the survey is completed, it will not be possible to extract and eliminate your responses as they are submitted anonymously. Your submission of this survey is an indication of your consent to participate in this study.


Those who wish to receive the final thesis may request it using my contact information below.

If you have any questions, please feel free to contact me at (416) 705-1084 or at You may also contact my supervisor, Dr. Jennifer Walinga at or (250) 391-2600 ext. 4869. Finally, you may contact the Royal Roads Office of Research Ethics for questions about your rights as a research participant at; (250) 391-2600 ext. 4425.


Thank you in advance for your participation.

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